- Competition research
- Creation of the logo and visual identity
- Creation of a website
- Design of the Android Wodout application IU
Mission duration: 3 months
Delivery: September 2017
Wodout is a training program based on Cross training adapted to all sports levels via a mobile application.
Wodout gives the possibility to train for body weight but can also adapt to the equipment entered into the application: kettlebell, drawbar, weightlifting bar, skipping rope and many others… Giving access to multiple techniques, all detailed in video to train under the best conditions. No more monotony, Wodout offers a varied training. Training alone, with a friend or in a group, share experiences and emotions through the application. No more expensive sports halls, Wodout offers subscriptions accessible to everyone.
What are the values conveyed by the entity?
Accessibility / independence / performance / choice
What are the entity’s main orientations?
A refined environment / ease of use
What do you want us to associate with your entity?
Difficulty / Not assimilating the entity to Crossfit
What is the vocation of the entity?
program / sport / crosstraining / weight loss / community / change / fitness / maintenance / independence
Who will this new visual identity be aimed at?
Athletes from competing applications / Crosstrainers needing freedom / Athletes with limited budgets / People looking for a new way to train.
New visual identity and logo
Creation of a responsive WordPress website with the objective of presenting the Wodout brand and its service. Optimization of the website via Hotjar in order to drive as many users as possible to download the mobile application. Integration of the live chat solution Crisp to make the customer experience better.